Donna Ida, Company

DONNA IDA is the brainchild of self-confessed denim devotee and lifelong jeans addict Donna Ida Thornton. The Chelsea boutique opened in October 2006 and has already built a strong fan base of fellow denim devotees who have embraced the concept of a dedicated denim emporium stocking a constantly evolving line-up of the top denim labels from across the globe in sizes 23 to 34. Finding the right jeans is all about the individual. Trends are important but not every latest look will suit everyone. We want you to love your jeans, because, after all, you are your jeans, and confidence is as important as comfort. DONNA IDA offers a hand selected collection that is not only on trend, but is also flattering with styles to suit everyone. The top collections include: Stella McCartney, Current/Elliott, J Brand, Genetic Denim, Serfontaine, Paige Premium, MiH Jeans, 7 for all Mankind, Citizens of Humanity, Rich & Skinny, Superfine, Notify, Earnest Sewn, True Religion, Siwy, Goldsign, James Jeans, Nobody Denim and Rock & Republic A variety of tops and accessories to complement the denim collections can also be found at DONNA IDA including collections from: Elizabeth & James, Odd Molly, Pyrus, Zoe Tee's, Superfine, Elizabeth Lau, Junk Food, Wildfox, Trash & Luxary, Splendid and Ella Moss.